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	<title>Write More Effective Ads</title>
	<link>http://writemoreeffectiveads.com</link>
	<description>How to write more effective marketing Ads</description>
	<lastBuildDate>Mon, 30 Aug 2010 05:33:04 +0000</lastBuildDate>
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	<item>
		<title>The Headline</title>
		<description><![CDATA[If you’re going to make a single change to boost your response rate the most, focus on your headline (you do have one, don’t you?).
Why? Because five times as many people read your headline than your copy. Quite simply, a headline is…an ad for your ad. People won’t stop their busy lives to read your [...]]]></description>
		<link>http://writemoreeffectiveads.com/2010/02/16/the-headline-2/</link>
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	<item>
		<title>Conclusion</title>
		<description><![CDATA[Great copy is made, not born. It is derived from proven test results designed to do one thing and do it well: sell.
Effective advertising doesn&#8217;t always use &#8220;grammatically correct&#8221; English. It uses short sentences, fragments. Like this.
It convinces you to buy, and buy now. Period.
It talks about benefits, not features. It sells on emotion and [...]]]></description>
		<link>http://writemoreeffectiveads.com/2007/11/04/conclusion/</link>
			</item>
	<item>
		<title>Use Takeaway Selling to Increase the Urgency</title>
		<description><![CDATA[When you limit the supply of a product or service in some way (i.e. takeaway selling), basic economics dictates that the demand will rise. In other words, people will generally respond better to an offer if they believe the offer is about to become unavailable or restricted in some way.
And of course, the opposite is [...]]]></description>
		<link>http://writemoreeffectiveads.com/2007/11/03/use-takeaway-selling-to-increase-the-urgency/</link>
			</item>
	<item>
		<title>The Structure of AIDAS</title>
		<description><![CDATA[There’s a well-known structure in successful sales letters, described by the acronym AIDA.
AIDA stands for:
• Attention
• Interest
• Desire
• Action
First, you capture your prospect’s attention. This is done with your headline and lead. If your ad fails to capture your prospect’s attention, it fails completely. Your prospect doesn’t read your stellar copy, and doesn’t order your [...]]]></description>
		<link>http://writemoreeffectiveads.com/2007/10/26/the-structure-of-aidas/</link>
			</item>
	<item>
		<title>Write To Be Scanned</title>
		<description><![CDATA[Your layout is very important in a sales letter, because you want your letter to look inviting, refreshing to the eyes. In short, you want your prospect to stop what he’s doing and read your letter.
If he sees a letter with tiny margins, no indentations, no breaks in the text, no white space, and no [...]]]></description>
		<link>http://writemoreeffectiveads.com/2007/10/24/write-to-be-scanned/</link>
			</item>
	<item>
		<title>The More You Tell, The More You Sell</title>
		<description><![CDATA[The debate on using long copy versus short copy never seems to end. Usually it is a newcomer to copywriting who seems to think that long copy is boring and, well…long. “I would never read that much copy,” they say.
The fact of the matter is that all things being equal, long copy will outperform short [...]]]></description>
		<link>http://writemoreeffectiveads.com/2007/10/23/the-more-you-tell-the-more-you-sell/</link>
			</item>
	<item>
		<title>The Headline</title>
		<description><![CDATA[If you’re going to make a single change to boost your response rate the most, focus on your headline (you do have one, don’t you?).
Why? Because five times as many people read your headline than your copy. Quite simply, a headline is…an ad for your ad. People won’t stop their busy lives to read your [...]]]></description>
		<link>http://writemoreeffectiveads.com/2007/10/22/the-headline/</link>
			</item>
	<item>
		<title>The Unique Selling Proposition (USP)</title>
		<description><![CDATA[Also known as the unique selling position, the USP is often one of the most oft-misunderstood elements of a good sales letter. It’s what separates your product or service from your competitors. Let’s take a quick look at some unique selling propositions for a product itself:
1)    Lowest Price – If you’ve got the corner marketed [...]]]></description>
		<link>http://writemoreeffectiveads.com/2007/10/21/the-unique-selling-proposition-usp/</link>
			</item>
	<item>
		<title>Incorporating Proof and Believability</title>
		<description><![CDATA[When your prospect reads your ad, you want to make sure he believes any claims you make about your product or service. Because if there’s any doubt in his mind, he won’t bite, no matter how sweet the deal. In fact, the “too good to be true” mentality will virtually guarantee a lost sale…even if [...]]]></description>
		<link>http://writemoreeffectiveads.com/2007/10/20/incorporating-proof-and-believability/</link>
			</item>
	<item>
		<title>Push Their Emotional Hot Buttons</title>
		<description><![CDATA[This is where research really pays off. Because in order to push those buttons, you need to first know what they are.
Listen to this story first, and I’ll tell you what I mean: Once upon a time a young man walked into a Chevrolet dealer’s showroom to check out a Chevy Camaro. He had the [...]]]></description>
		<link>http://writemoreeffectiveads.com/2007/10/11/push-their-emotional-hot-buttons/</link>
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